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That Rihanna Reign Just Won't Let Up: New Fragrance, Savage Goes Curvy, + New Music with A$AP Rocky?

Rihanna is Now a Billionaire

Claire Sulmers

Aug 3, 2021

In February of this year, exactly two years after its launch, luxury conglomerate LVMH announced that it would be pausing all of Rihanna's Fenty Ready to Wear collections.

That's right: Those bomb shield sunglasses and simple silhouettes would not be available for an undetermined amount of time.

While some may have viewed the brief hiatus as a sign that perhaps the Bajan songstress and fashion icon would fall back a bit, Rihanna countered the minor hiccup by ramping up in practically every other arm of her empire and area of her life.

First came the almost constant paparazzi spottings of her with rumored beau, rapper A$SAP Rocky.

While it looks like the two are just having fun and going out on dates, rumors have also been swirling that the couple has been recording and filming music videos. Rihanna fans can finally hear some of that new music that they have been clamoring for.

Aside from new music, Ms. Fenty is also expanding her business into fragrance. Her team announced Fenty Eau de Parfum earlier this week. The Unisex scent will be inspired by Rihanna's home country of Barbados and her travels.

Aside from fragrance, her lingerie line, Savage x Fenty continues to break barriers for diversity and inclusion. They most recently featured the ladies from New Orleans Biker Gang Caramel Curves, oozing with confidence, while riding bikes in heels and coordinated Savage Fenty bras and panty sets.

And then, on Monday, Forbes announced that Rihanna's various businesses, from Fenty Skin, to Fenty Beauty, to Lingerie, had garnered her a spot on the Billioinaire's List.

As she once crooned in a song, "That Rihanna Reign Just Won't Let Up." Rihanna certainly seems unstoppable and unflappable, and continues to be an example for women out there that absolutely everything is possible.

What say you?

Images: Backgrid/Fenty Corp

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