Music and Fashion mogul Kanye West always makes an impact.
Kanye teased his 10th studio album, named after his late mother, Donda, in a big way: During the NBA Finals Game. He released a snippet from a song during a Beats by Dre commercial starring track star and emerging style icon Sha'carri Richardson. Richardson has been in the news lately thanks to her spectacular talent, mixed with a bit of scandal. After failing a drug test that led to her disqualification from the Summer Olympics, many had written the her off as missguided at least and self destructive at most. In the ultimate act of redemption, the track and field star appeared in the commercial wearing Beats by Dre in ear headphones, listening to a Kanye West track with the Lyrics, "He's Done Miracles on Me."
The symbolism was salient. While some have been quick to cancel both Sha'Carri and Kanye, they made their return, together, set to the soundtrack of West's new album.
That Thursday, West held an album listening event in Atlanta's Mercedes Benz Stadium, which usually holds professional football games. He graced the stage in an all red look, which included a signature puffer coat from his collaboration with the GAP, in a new red colorway. He accessorized with a stocking face mask and forthcoming shoes of his design. Ye is back.
Kim Kardashian, sister Khloe Kardashian, and their kids were in attendance in similar other worldly looks. Kim matched Kanye in all red, wearing Rick Owens.
Kanye's collaboration with the GAP has already been successful. The first jacket Kanye released in June for $200 is now reselling for $650 on StockX.
He also offered a black colorway for Pre-Sale and within 24 hours, GAP closed the pre-sale. Even that jacket is now reselling for $450 on StockX.
Kanye West is truly a fashion influencer. He can convince legions of people to purchase hot winter coats in the middle of summer. And even in winter, the coats won't have buttons to stave off the cold weather! It doesn't matter. Most things in fashion that Kanye touches turns to gold, even if it doesn't seem to make sense at the time.
Yeezy season is officially here. And while we still have not heard West's full album, we can bet on even more fashionable moments, that at first make us go Hmm....before they're certified hot.
What say you?